I just read an interesting article at Beernews.org about a beer label that showed up at the forums at BeerAdvocate. The thread is now over 200 replies deep. I think it's very interesting to see these kind of reactions in the US as well, talking about ethics and beer labels.
In Sweden we recently had discussions about what is not good ethics in a beer label after the Swedish government alcohol monopoly Systembolaget suspended sales of the US beer Founders Breakfast Stout . The reason for suspending it was the label not being in compliance with Swedish law.
According to legislation, marketing must not be directed at, or depict, children or young people below the age of 25. So what are your reactions on beer label ethics? Should there be restrictions at all? Should the breweries be more careful when they put the labels on their bottles? Have you seen other labels that would be considered bad beer label ethics?
Here in Ontario, Canada we've recently had a similar occurance when the LCBO, our liquor secret police, de-listed Samichlaus Strong Beer (from Austria) beacuse of the label. They had a complaint because children might associate the (to me) weatherbeaten sailor on the label with Santa Clause.
ReplyDeleteI'd try to drown my sorrows in one of Brew Dog's "Nanny State" beers but it's probably against the rules.
Strange things happens…Perhaps you should drink your "Nanny State" behind closed doors ;-)
ReplyDelete